{"id":18192,"date":"2026-06-19T17:39:05","date_gmt":"2026-06-19T12:09:05","guid":{"rendered":"https:\/\/thebengalstory.com\/english\/news\/-2026-06-19-18192\/"},"modified":"2026-06-19T17:39:07","modified_gmt":"2026-06-19T12:09:07","slug":"akshay-kumar-karan-johar-pitch-to-get-rich-season-2","status":"publish","type":"post","link":"https:\/\/thebengalstory.com\/english\/entertainment\/akshay-kumar-karan-johar-pitch-to-get-rich-season-2-2026-06-19-18192\/","title":{"rendered":"Akshay Kumar, Karan Johar Announce Rs 100 Crore Fund for Pitch to Get Rich Season 2"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>The Bengal Story Bureau:<\/strong> Bollywood icons Akshay Kumar and Karan Johar have officially launched the second season of Pitch to Get Rich, India&#8217;s first fashion-focused business reality show, unveiling a massive Rs 100 crore investment pool for homegrown fashion startups. The initiative, driven by the Fashion Entrepreneur Fund (FEF), aims to discover, mentor, and scale the next generation of fashion and lifestyle innovators across the country.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The newly announced funding commitment marks a substantial 150 per cent increase over the show&#8217;s debut season, which had offered a Rs 40 crore investment pool to emerging brands.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Massive Capital Boost for Independent Indian Fashion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Fashion Entrepreneur Fund, which counts Kumar and Johar as key investors and promoters, has officially opened registration portals for the upcoming installment. The fund is supported by a prominent panel of Indian corporate leaders, including business titans Ravi Jaipuria, Naveen Jindal, Gaurav Dalmia, Sonali Dugar, and Manju Yagnik, alongside FEF Chairman Vagish Pathak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Organisers confirmed that registrations are open to independent founders operating across apparel, footwear, accessories, couture, sustainable textiles, and direct-to-consumer (D2C) lifestyle brands that show scalable business potential. Beyond equity capital, selected contestants will receive structural business support, industry network access, and direct corporate mentorship from established industry veterans.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In an official statement regarding the rollout, actor and investor Akshay Kumar emphasized the untapped corporate potential within the domestic creative ecosystem. He stated that India&#8217;s fashion entrepreneurs possess the talent and ambition to build world-class brands, and the Rs 100 crore commitment represents a direct investment in the future of Indian fashion.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Venture Studio Model Drives Post-Show Growth<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The expansion of the business reality series follows the operational success of its inaugural season, which was broadcast on the digital platform JioHotstar. Industry analysts note that the show utilizes a specialized venture studio model, ensuring that participating brands continue to receive structural resources long after production concludes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Several early-stage startups from the first season, including Love Kiki, Banana Club, and DMO Dot, have reported significant market growth and scale after securing alliances through the platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">FEF executives highlighted that while the Indian fashion and lifestyle sector is valued at over Rs 10 lakh crore, early-stage independent labels face severe hurdles when attempting to secure institutional capital or premium supply-chain partnerships. The reality television format acts as an administrative bridge, allowing independent regional creators to pitch directly to high-net-worth investors.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What happens next<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With registrations currently active, the evaluation phase will begin over the coming weeks to shortlist the next cohort of fashion disruptors. Production details, the final investor lineup, and the broadcast schedule for Pitch to Get Rich Season 2 are expected to be announced sequentially by the network and the Fashion Entrepreneur Fund management as the project enters its filming phase.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bollywood heavyweights Akshay Kumar and Karan Johar have announced a Rs 100 crore investment pool for the second season of the fashion business reality show Pitch to Get Rich. The fund marks a 150 per cent increase over the previous season.<\/p>\n","protected":false},"author":1235,"featured_media":18193,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_seo_keywords":"Akshay Kumar Pitch to Get Rich Season 2, Karan Johar fashion startup fund, Fashion Entrepreneur Fund registration, Pitch to Get Rich investment pool, Indian fashion entrepreneurs funding, D2C fashion brands investment India, business reality show JioHotstar, Entertainment News, Bollywood News, Tollywood News, OTT Release, Movie Review, Web Series Update","footnotes":""},"categories":[16],"tags":[3789,502,5822,5982,5981,5984,5983],"class_list":["post-18192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-akshay-kumar","tag-bollywood","tag-entertainment-news","tag-fashion-industry","tag-karan-johar","tag-reality-shows","tag-startups-india"],"_links":{"self":[{"href":"https:\/\/thebengalstory.com\/english\/wp-json\/wp\/v2\/posts\/18192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thebengalstory.com\/english\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thebengalstory.com\/english\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thebengalstory.com\/english\/wp-json\/wp\/v2\/users\/1235"}],"replies":[{"embeddable":true,"href":"https:\/\/thebengalstory.com\/english\/wp-json\/wp\/v2\/comments?post=18192"}],"version-history":[{"count":1,"href":"https:\/\/thebengalstory.com\/english\/wp-json\/wp\/v2\/posts\/18192\/revisions"}],"predecessor-version":[{"id":18194,"href":"https:\/\/thebengalstory.com\/english\/wp-json\/wp\/v2\/posts\/18192\/revisions\/18194"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thebengalstory.com\/english\/wp-json\/wp\/v2\/media\/18193"}],"wp:attachment":[{"href":"https:\/\/thebengalstory.com\/english\/wp-json\/wp\/v2\/media?parent=18192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thebengalstory.com\/english\/wp-json\/wp\/v2\/categories?post=18192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thebengalstory.com\/english\/wp-json\/wp\/v2\/tags?post=18192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}