{"id":4693,"date":"2019-03-05T13:36:27","date_gmt":"2019-03-05T08:06:27","guid":{"rendered":"http:\/\/34.22.110.190\/english\/?p=4693"},"modified":"2021-01-05T03:12:39","modified_gmt":"2021-01-04T21:42:39","slug":"watch-amul-honours-wing-commander-abhinandan-varthaman-with-its-milk-moustache-campaign","status":"publish","type":"post","link":"https:\/\/thebengalstory.com\/english\/watch-amul-honours-wing-commander-abhinandan-varthaman-with-its-milk-moustache-campaign\/","title":{"rendered":"Watch: Amul honours Wing Commander Abhinandan Varthaman with its milk moustache campaign"},"content":{"rendered":"<p>Amul has used its signature \u201cMooch Nahi Toh Kuch Nahi\u201d campaign with the caption #Amul mooch: To Abhinandan from Amul!\u201d in praise of the IAF Wing Commander\u00a0Abhinandan Varthaman.<\/p>\n<p>Indian Air Force Wing Commander Varthaman has been showered with love and honour after the MiG-21 he was flying was shot down in Pakistan, he was taken into custody and later released.<\/p>\n<p>On March 2, Amul tweeted its Mooch Nahi to Kuch Nahi campaign with a message for Abhinandan Varthaman. This is what Amul tweeted:<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"hi\" dir=\"ltr\"><a href=\"https:\/\/twitter.com\/hashtag\/Amul?src=hash&amp;ref_src=twsrc%5Etfw\">#Amul<\/a> Mooch: To Abhinandan from Amul! <a href=\"https:\/\/t.co\/NAG3zNMlIL\">pic.twitter.com\/NAG3zNMlIL<\/a><\/p>\n<p>&mdash; Amul.coop (@Amul_Coop) <a href=\"https:\/\/twitter.com\/Amul_Coop\/status\/1101834202423672833?ref_src=twsrc%5Etfw\">March 2, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>In many parts of the country, salons are offering to give their customers Abhinandan-style moustache and hair-cuts. A hair and beauty studio in Bengaluru has even been reported to offer this style of haircut and moustache to their customers for free.<\/p>\n<figure id=\"attachment_4707\" aria-describedby=\"caption-attachment-4707\" style=\"width: 646px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-4707\" src=\"https:\/\/thebengalstory.com\/wp-content\/uploads\/sites\/2\/2019\/03\/abhinandan-300x169.jpg\" alt=\"\" width=\"646\" height=\"364\" \/><figcaption id=\"caption-attachment-4707\" class=\"wp-caption-text\">IAF Wing Commander Abhinandan Varthaman<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>The &#8220;Mooch Nahi To Kuch Nahi&#8221; campaign was launched by Amul a couple of years back though. It shows the power and valour associated with the male moustache and it is pitted against the milk moustache of a little girl, the latter asserting more strength and power.<\/p>\n<p>Earlier, when Wing Commander Varthaman was released by Pakistan, Amul released one of its signature cartoons, with the words, \u201cAa bhi jao hamare paas\u201d. It was tweeted with the words: #Amul Topical: Abhinandan returns to hero\u2019s welcome.<\/p>\n<p>.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/twitter.com\/hashtag\/Amul?src=hash&amp;ref_src=twsrc%5Etfw\">#Amul<\/a> Topical: Abhinandan returns to hero&#39;s welcome! <a href=\"https:\/\/t.co\/JGtwfcUkXe\">pic.twitter.com\/JGtwfcUkXe<\/a><\/p>\n<p>&mdash; Amul.coop (@Amul_Coop) <a href=\"https:\/\/twitter.com\/Amul_Coop\/status\/1101510969275105282?ref_src=twsrc%5Etfw\">March 1, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amul has used its signature \u201cMooch Nahi Toh Kuch Nahi\u201d campaign with the caption #Amul mooch: To Abhinandan from Amul!\u201d in praise of the IAF Wing Commander\u00a0Abhinandan Varthaman. Indian Air Force Wing Commander Varthaman has been showered with love and honour after the MiG-21 he was flying was shot down in Pakistan, he was taken [&hellip;]<\/p>\n","protected":false},"author":279,"featured_media":4706,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,9],"tags":[],"tmauthors":[],"class_list":{"0":"post-4693","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-editors-choice","8":"category-nation"},"_links":{"self":[{"href":"https:\/\/thebengalstory.com\/english\/wp-json\/wp\/v2\/posts\/4693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thebengalstory.com\/english\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thebengalstory.com\/english\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thebengalstory.com\/english\/wp-json\/wp\/v2\/users\/279"}],"replies":[{"embeddable":true,"href":"https:\/\/thebengalstory.com\/english\/wp-json\/wp\/v2\/comments?post=4693"}],"version-history":[{"count":0,"href":"https:\/\/thebengalstory.com\/english\/wp-json\/wp\/v2\/posts\/4693\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thebengalstory.com\/english\/wp-json\/wp\/v2\/media\/4706"}],"wp:attachment":[{"href":"https:\/\/thebengalstory.com\/english\/wp-json\/wp\/v2\/media?parent=4693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thebengalstory.com\/english\/wp-json\/wp\/v2\/categories?post=4693"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thebengalstory.com\/english\/wp-json\/wp\/v2\/tags?post=4693"},{"taxonomy":"tmauthors","embeddable":true,"href":"https:\/\/thebengalstory.com\/english\/wp-json\/wp\/v2\/tmauthors?post=4693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}