West Bengal chief minister and Trinamool Congress chief Mamata Banerjee will launch a new public relation initiative on March 2, from Kshudiram Anushilan Kendra auditorium in Kolkata.
The initiative – to be named Banglar Gorbo (Bengal’s pride) – will focus on making people of the state aware of the various welfare and developmental programs undertaken by the Trinamool Congress government. The program will be attended by the party MPs and MLAs. Banerjee will attend a review meeting for the party councillors at Netaji Indoor Stadium after that.
Party leaders feel that there have been gaps in communicating about various welfare schemes launched by the state government to people. In many cases, there have even been confusion among people regarding state-run and Centre-run schemes.
This will be the second such public relation initiative of Trinamool Congress after the Didi Ke Bolo initiative that was launched last year after the party lost in many seats to Bharatiya Janata Party (BJP) in the last Lok Sabha elections. Banerjee felt the imminent need for strengthening the public relations base of her party leaders after the Lok Sabha elections.