The milk and milk products brand Mother Dairy Calcutta under the West Bengal animal resource development department will be renamed Bengal Dairy. Chief minister Mamata Banerjee said this today at a press conference in Nabanna, the state administrative headquarters.
Mother Dairy Calcutta is a Government of West Bengal project, set up in December 1978 under Operation Flood II Programme, the biggest dairy development programme of the National Dairy Development Board. Since November 1996, the state government had handed over the management to the West Bengal Cooperative Milk Producers’ Federation Ltd (WBCMPF) Salt Lake.
However, another company by the same name exists – the Mother Dairy, which was commissioned in 1974 and is a wholly owned subsidiary of the National Dairy Development Board (NDDB). It is headquartered in Noida.
According to Banerjee, she has no problem with the word “Mother” but the word “Bengal” makes it more identifiable as a brand from this state.
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