Amul has used its signature “Mooch Nahi Toh Kuch Nahi” campaign with the caption #Amul mooch: To Abhinandan from Amul!” in praise of the IAF Wing Commander Abhinandan Varthaman.

Indian Air Force Wing Commander Varthaman has been showered with love and honour after the MiG-21 he was flying was shot down in Pakistan, he was taken into custody and later released.

On March 2, Amul tweeted its Mooch Nahi to Kuch Nahi campaign with a message for Abhinandan Varthaman. This is what Amul tweeted:


In many parts of the country, salons are offering to give their customers Abhinandan-style moustache and hair-cuts. A hair and beauty studio in Bengaluru has even been reported to offer this style of haircut and moustache to their customers for free.

IAF Wing Commander Abhinandan Varthaman


The “Mooch Nahi To Kuch Nahi” campaign was launched by Amul a couple of years back though. It shows the power and valour associated with the male moustache and it is pitted against the milk moustache of a little girl, the latter asserting more strength and power.

Earlier, when Wing Commander Varthaman was released by Pakistan, Amul released one of its signature cartoons, with the words, “Aa bhi jao hamare paas”. It was tweeted with the words: #Amul Topical: Abhinandan returns to hero’s welcome.



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